UK shoppers seek deals as grocery price inflation rises again

Price of chocolates falls in run-up to Halloween, while supermarkets use special offers to draw in sales

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Grocery price inflation in the UK has picked up further, prompting shoppers to turn to special offers to keep their bills down – while the price of chocolates has fallen in the run-up to Halloween.

Supermarket prices were 2.5% higher than last year in the four weeks to 4 October, up from 2.3% last month, according to data from the retail analysts Worldpanel by Numerator.

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